The SAMM homes were unveiled at a first-of-its-kind Open Day event jointly organised with LPHS at the Putra Heights Sales Gallery, which saw over 500 attendees. Image from: Sime Darby Property
Sime Darby Property Berhad (“Sime Darby Property” or “Company”) is championing affordable homeownership in Malaysia with the launch of Servis Apartmen Mampu Milik (“SAMM”) homes at Serasi Residences in the fast-developing Putra Heights township.
Following the outstanding reception of Tower One Open Market units, the SAMM homes were unveiled at a first-of-its-kind Open Day event jointly organised with Lembaga Perumahan dan Hartanah Selangor (“LPHS”) at the Putra Heights Sales Gallery, which saw over 500 attendees.
The Open Day offered first-time homebuyers a comprehensive service that expedited their approval process and guaranteed a seamless experience throughout their home-buying journey, including document checking, eligibility verification, loan consulting and Sale and Purchase Agreement (“SPA”) signing. A balloting process was set up for those who met the eligibility criteria, enabling them to promptly secure their new homes.
With Sime Darby Property’s in-house Online Booking System (“OBS”), a total of 188 SAMM units were booked, marking the successful first digital mass balloting by the property developer. The close collaboration with LPHS also proved to be beneficial as it facilitated the instant approvals of the SAMM units for 70 walk-in customers. Additionally, 103 Open Market units from Tower 1 were booked during the Open Day, further cementing the appeal of Serasi Residences.
About Serasi Residences
The landmark development is strategically located within Putra Heights Sentral, Sime Darby Property’s first Transit Oriented Development. Image from: Sime Darby Property
Serasi Residences is a collection of freehold service apartments comprising 1,428 units. The 550 sq. ft. SAMM homes are sold at a controlled fixed price of RM250,000, set by LPHS.
The landmark development is strategically located within Putra Heights Sentral (“PHS”), Sime Darby Property’s first Transit Oriented Development (“TOD”). It ingeniously meets the rising demand for properties in close proximity to prominent public transportation hubs.
Serasi Residences caters to the lifestyle needs of its residents on the move, with a 400m covered walkway leading to the Putra Heights LRT station, which serves the Kelana Jaya and Sri Petaling lines. The development is also easily accessible from several major highways including the North-South Expressway Central Link, Damansara-Puchong Expressway, Shah Alam Expressway and New Klang Valley Expressway.
Residents will have more to look forward to with the Putra Heights Linear Park, home to an 8-acre park with a walking trail along Bukit Cermin, as well as a 15km cycling path that circles the Putra Heights township. The upcoming Putra Heights Community Park, set for completion by the end of 2023, will further enhance the living experience within the development.
Sime Darby Property’s Chief Marketing and Sales Officer, Datuk Lai Shu Wei said: “We aim to bridge the homeownership gap among the middle-income consumers by offering affordable housing in prime locations and attractive price points. We believe that this initiative complements the rapid evolution of townships and the expanding public transportation systems in the Klang Valley.”
He added: “Guided by our purpose to be a Value Multiplier for People, Businesses, Economies and the Planet, we strive to deliver high-quality, secure and sustainable housing, while constantly seeking ways to streamline the homeownership experience for our potential customers, from searching for their dream property to collecting their keys.”
This initiative reflects Sime Darby Property’s wider strategy to support the Government’s goal of bridging the affordable housing gap in Malaysia, and one which will see more SAMM homes priced between RM250,000 and RM270,000 launched in prime locations across the Klang Valley. Launches scheduled for 2023 include Subang Jaya City Centre (SJCC), USJ 7 (SJ7) and Putra Heights, all offering good connectivity and easy access to public amenities and transportation.
“Sime Darby Property aims to create destinations that elevate living and mobility. We have initiated our series of TODs in the well-established Subang Jaya, with plans for more such master-planned developments in our townships nationwide in the near future,” said Datuk Lai.
(22 June 2023)